Founded in 2011 by Jefrey Ong, CIO and Executive Director, Flexiroam Limited (ASX:FRX) started with a mission to push the boundaries of communications. What began as a solution for travellers needing seamless mobile data at competitive rates, has evolved beyond the consumer travel market.

Flexiroam provides connectivity across any device, in any part of the world for any application. The Company is a superconnector for people and machines globally. Flexiroam’s versatile network now spans across 520 network operators in over 200 countries and territories, making it the preferred service for consumers and businesses worldwide.

Flexiroam has been listed on the Australian Securities Exchange (ASX) since June 2015.


Accelerate the world to an ecosystem of connected devices


To provide seamless mobile connectivity everywhere for anything


  • Accountable

    We are disciplined at holding ourselves accountable and have a bias for action; progress is more important than perfection.

    Focus on the highest value outcomes with maximum efficiency. Fail fast and learn from it.

  • Customer Obsessed

    Customers are at the forefront of our mind. We build products to fulfill customers’ needs and solve their problems.

    Innovate to create a better tomorrow, with cutting edge thinking and bold execution.

  • Data Driven

    We believe in the power of data. Dream big and constantly learn with an experimental nature.

    We do the little things well because they all add up.

  • Growing

    The growth of our people, drives the growth of the company. We commit to transparency and crave feedback, continually developing and improving. Communication is the key to building trust.

  • Empathetic

    We care about our people. Not everyone is at their best at all times, we challenge the behaviour and support the individual.

    Our goals are courageous and we celebrate winning with humility.

Our Leadership Team

Marc Barnett

Marc Barnett

CEO & Executive Director

Prior to joining Flexiroam, Marc was the Chief Executive Officer of video-on-demand service iflix, until its acquisition by Tencent in 2020. Marc accelerated iflix's growth to deliver 50 million app downloads, rapidly expanding the business to 32 markets spanning Asia, the Middle East & Africa. Marc has also held senior leadership roles at Microsoft, Mi9 and ninemsn and was was named the Australian Financial Review Boss Magazine ‘Young Executive of the Year’ in 2014.

Jef Ong

Jef Ong

CIO & Executive Director

Jef Ong is the founder and managing director of Flexiroam. During his 15 years in the telecommunications industry, Jef successfully co-founded three different technology-based companies. Through his leadership, Flexiroam has had its IPO on the Australian Securities Exchange since 2015. It was also through his careful leadership that Flexiroam netted numerous awards and recognitions, including the World Travel Award and ASEAN Outstanding Business Award.

Joost Cordes

Joost Cordes


Prior to joining Flexiroam, Joost was the regional business head for Tata Communications connected automotive solutions in Europe. In this role he generated new business with European car manufactures. Before joining Tata communications, Joost was Manager Global Sales at Truphone where he led a team of senior international new business account managers and prior to this held senior sales positions at Canon and Xerox.

Michael King

Michael King


Michael has extensive experience in omnichannel mobile communication. Michael brings a wealth of global product technology leadership experience, having led teams across the US, Europe and Asia. Michael has expertise in high availability cloud platforms and enterprise software products in a variety of verticals, as well as extensive experience leading agile, cloud and cultural transformations. Michael will join in January 2022.

Lina Harjani

Lina Harjani


Lina was Regional Head of Finance for DSG (subsidiaries of Unicharm), responsible for Malaysia, Indonesia and Singapore. Prior to that, Lina held senior business partnership roles in some global multinational companies such as Nestle, British American Tobacco, and Fonterra. Her main strength is driving business transformations with a strategic and operational focus. Lina has a Masters Degree from IPMI Business School, Indonesia.

Jon Gregory

Jon Gregory


Jon was Global Operations Director at iflix, where he successfully built operations across 15 countries in Asia, MENA and Sub-Saharan Africa. During his tenure he managed key commercial partnerships, optimised iflix’s cost structure and improved processes to enable the business to scale globally. Jon has more than 10 years of operations, project management, business development and recruitment experience, across multiple industries in Europe and Asia.

Lim Kee En, CFA

Lim Kee En, CFA

Chief of Staff

Kee En was the Business Manager for WeTV Malaysia under Tencent (腾讯), leading the business analytics and partnerships team. Prior to that, he was a deals advisory consultant at PricewaterhouseCoopers (PwC).

Kee En is a CFA® charterholder and through his experiences, offers a wide range of expertise in financial analytics and operational strategy.

Kee En graduated from University of Warwick, United Kingdom with BSc Economics.

Join Us Now

We’re looking for hungry and passionate talents with big ideas to be a part of our adventure. Discover your purpose with Flexiroam. Don’t see an opening with your name on it? No problem. Send your CV to and we’ll see how your skills fit into the team.