About us

4.8 out of 5


FlexiRoam: The smartest way to travel flexibly

FlexiRoam is the connectivity solution for a new era of travel

FlexiRoam’s versatile network spans 520 network operators in over 200 countries and regions, making it the preferred service for consumers and businesses worldwide.

Our purpose

We will open-up global connectivity so that every person can experience the joy of flexible travel

Our values

We do the Right Thing

Because we put customers at the heart of what we do, we always have integrity, care and consistency.

We take a Flexible Approach

We aren’t restrained by traditional ways of working; we nimbly come together to create clever solutions.

We are Responsible

We are disciplined at holding ourselves accountable, with a bias for action. Progress above perfection. We focus on the highest value outcomes with maximum efficiency.

We Collaborate

We share ideas and inspiration for the greater good.

Our values

How we deliver is as important as what we deliver


Steve Picton

Mr Steve Picton was appointed Chief Executive Officer (CEO) on 22 February 2024.

Steve holds a Bachelor of Science in Technology and a Masters of Business from London Business School (LBS) and is both a Chartered Engineer and a member of the Institute of Company Directors. He is also a Sloan Fellow which was awarded to him in 1993 by the Sloan Foundation as part of the joint MIT, Stanford and LBS programme. He is currently engaged on a programme at LBS exploring the application of AI in business.

He is a highly experienced and seasoned communications executive, with over 35 years of technology and telecommunications leadership experience, spanning sales, marketing and strategy. This includes senior positions in both British Telecom (BT) and AAPT. Whilst at BT he was a senior executive within their international operations and held several business development positions in Asia Pacific. Whilst at AAPT he was director of marketing & strategic development and also held several director positions.

In January 2000 he founded GoTalk which over 10 years grew to become the largest prepaid communications company in Australia/NZ. Then in June 2011 he founded LBNCo & FuzeNet which ultimately became part of the then ASX-listed Uniti Group, providing competitive fibre solutions and consumer internet services. He also sits on the Board of Echo IQ


Tat Seng Koh

With extensive experience in investment banking and corporate finance, Mr. Koh has successfully listed many companies on stock exchanges and raised funds in the debt and equity market.

Since obtaining his bachelor’s degree in accounting from the University of Malaya, he has held prominent positions in MayAir Group PLC, PureCircle Ltd, Avenue Securities Sdn Bhd, CIMB Investment Bank Berhad, and Coopers & Lybrand (now known as PWC).



Jefrey Ong

Jef Ong is the founder of Flexiroam. During his 15 years in the telecommunications industry, Jef successfully co-founded three different technology-based companies.

Through his leadership, Flexiroam has had its IPO on the Australian Securities Exchange since 2015. It was also through his careful leadership that Flexiroam netted numerous awards and recognitions, including the World Travel Award and ASEAN Outstanding Business Award


Damien Stephens

veteran of the telecom industry with over 25 years’ experience in the sector across the world in both Director & Senior Executive roles.

Formerly the Head of Mobile and IoT at Tata Communications he is currently the co-founder of Irish messaging startup Message My Customer. Whilst at Tata he was responsible for Carrier Relations and the development of what is now a wholly owned subsidiary Oasis which focusses of eSIM management to MNO’s & MVNO’s.

Damien was also a senior executive in Gotalk, a successful prepaid service provider in Australia where he led their Carrier and Information Systems areas as well holding roles with Avaya and AAPT.

Having spent the last 11 years in Asia and then Europe Damien has returned to Australia to continue his career. His background is as a Chartered Accountant with Deloitte where he served clients across multiple industries with a focus on the telecoms and IT sectors.

Having spent the last 11 years in Asia and then Europe Damien has returned to Australia to continue his career. His background is as a Chartered Accountant with Deloitte where he served clients across multiple industries with a focus on the telecommunication & IT sectors.

His initial career was with British Telecom in the UK and Asia Pacific.


Shai Luft

highly experienced marketing executive with a 25-year track record of creating and growing businesses across telco, health, education, travel and more.

During his early career he worked in senior marketing roles across a number of telecommunication companies including TPG, Optus, Telstra and GoTalk. In 2012, Shai co-founded Bench, a leading and award-winning digital agency servicing brands such as Epson, Nestle, Jaycar, Britax, Panasonic and Hays.

Shai holds a Bachelor of Commerce degree from UNSW in Marketing & International Business.


Jennifer Peace

worked at the forefront of leading marketing, brand, advertising, and start-up companies for 25 years. Her career has spanned across Europe, Asia & Australia.

She is respected for successfully creating and developing brands, employing purposeful strategic models. advising, and growing entrepreneurial businesses. With strong experience working across all major and emerging industry verticals. Her remit within a consultant and advisory capacity extends across defining key business pillars including, creation of brands with purpose, advisory on social governance, devising employee initiatives (EVP), strategically aligning communications activities and devising digital initiatives.

Her firm belief when curating cohesive marketing-led company frameworks is that businesses should be built around the customer experience, listening, as well as leading. She has a challenger mentality at heart, honed working with companies, including Bankwest, Playstation, Virgin and Apple. She has occupied Managing Director, Chief Marketing Officer and Strategic Director roles.


James Sutton

Founder of Studio LDN, a Human Experience (HX) agency. His expertise spans over 20 years of leading HX/CX/UX projects with customer-centric thinking and robust customer research methodologies.

James has led many design teams to build beautiful digital experiences and products in the startup and enterprise space in both the UK and Australia.

What else can we do?


eSIM Solutions

With eSIM you no longer need a new physical SIM card, or expensive home carrier data plan when you travel.


IoT (Internet of Things) Solutions

Global deployment powered by connectivity that you can activate and control within a single ecosystem.


Enterprise Roaming Solutions

Secure, connected and data connectivity managed through a single channel. 


Ready to Start?

Download the FlexiRoam App to purchase, top up, manage and activate your eSIM plans